About MADBUZZ. Home services only.
MADBUZZ is a digital marketing agency built exclusively for home service companies — roofers, HVAC, plumbers, electricians, remodelers and more. We exist to make your phone ring with booked, profitable jobs.
5.0on Google reviewsWho is MADBUZZ?
MADBUZZ is a digital marketing agency that works exclusively with home service companies such as roofers, HVAC companies, plumbers, electricians and remodelers. It runs Google Ads and Local Services Ads, local SEO, Answer Engine Optimization (AEO), Meta Ads and automated lead follow-up. MADBUZZ is headquartered at 1208 W Broadway, Hewlett, NY 11557, was co-founded by Ben Azoulay, and works month-to-month with no long-term contracts.
Built by operators who actually ran the business.
MADBUZZ exists because the owner watched tens of thousands of dollars disappear into “SEO reports” that never moved the phone — pretty dashboards, zero booked jobs.
Co-founder Ben Azoulay spent years in traditional marketing, producing branded programming for Bloomberg and Fox Business TV, before going all-in on digital. He took the playbook that worked for public and private companies, stripped out the fluff and rebuilt it for home service operators.
The founders ran and exited a trade business before launching MADBUZZ, so the strategies we sell are the same ones that worked when we were the ones answering the phone. Today the agency tracks millions of dollars in real ad spend across HVAC, roofing, plumbing, cleaning and electrical campaigns, and that data shapes every new client's plan.
We don't work with restaurants, ecommerce brands, SaaS or professional services. Home services only — so every campaign, landing page and follow-up is built for how homeowners hire contractors.
MADBUZZ at a glance
Five growth systems. One goal: booked jobs.
Google Ads & Local Services Ads
Search Ads and LSAs (the Google Guaranteed badge) with call tracking tied to booked jobs. Calls in as little as 7–14 days.
Explore Google Ads →Local SEO & National SEO
Google Business Profile, service-area pages, reviews and technical SEO to win the Map Pack. Typical ranking gains in 60–120 days.
Explore Local SEO →AEO — Answer Engine Optimization
Entity data, schema, direct answers and third-party mentions so ChatGPT, Google AI Overviews, Gemini and Perplexity recommend you.
Explore AEO →Meta Ads & Retargeting
Facebook and Instagram lead generation and retargeting built around how homeowners actually hire contractors.
Explore Meta Ads →Lead Generation Machine
Instant lead response, missed-call text-back, SMS follow-up, CRM automation and reactivation campaigns.
Explore Lead Generation Machine →The Market Takeover Framework
Every engagement follows the same four-phase, 180-day plan. Each client gets a dedicated in-house specialist and a shared Slack channel — not a ticket queue.
Business breakdown & competitive recon
Close rates, service areas, pricing, call handling and lead flow — plus a full audit of competitors' Google presence, ads and SEO.
Infrastructure & lead engine launch
Tracking, conversion pages, Google Business Profile, call tracking, and the first Google Ads and LSA campaigns.
Growth acceleration
Scale paid traffic, push Map Pack rankings, launch Meta retargeting.
Market expansion
Adjacent service areas, hyper-local pages and multi-city reputation.
Client outcomes
Results vary by market, trade, budget and starting point.
Partners & recognition
Google Premier Partner · Google Agency Excellence Awards 2024 Finalist · Clutch Top Digital Marketing Company 2025 (United States) · Microsoft Advertising Partner · Meta Business Partner.
Rated 5.0 stars on our Google Business Profile. Find us on LinkedIn, Instagram, Facebook and YouTube.
Real reviews from real clients.
Rated 5.0 on Google. Every review below is copied from our Google Business Profile.
Ben and John from MadBuzz have been managing all of our Google and Meta ads, and they’ve been excellent. Always on point, straightforward, and focused on results. Most importantly, our phone keeps ringing with new clients and quality leads. Highly recommend their team.
MadBuzz is awesome to work with—super easy to communicate with, and they actually deliver results. My website’s visibility has improved a lot since working with them. Definitely recommend! They are still doing my SEO.
As the owner of Lux Awnings, working with MadBuzz has been a great move for us. We wanted to grow on Instagram and TikTok but didn’t really know how to do it right. They came in, handled everything, and the results speak for themselves, more engagement, more followers, and real leads coming in. Super easy team to work with too. Definitely recommend them if you want to grow your online presence.
Before working with MadBuzz, I struggled to find a marketing team that was both reliable and results-driven. From day one, they made the entire process smooth and stress-free. Their customer service is top-notch, and they actually take the time to understand your needs. Solid company, great results, and even better people behind it. Highly recommend!
It has been a wonderful experience working with MadBuzz. The efficiency in their strategies has helped me scale growth at a favorable rate. Initially there were turnaround times that could not be avoided. After all the SEO & CPC kinks were ironed out it was smooth sailing. Once I was fully up and running I really understood the value behind these programs and how they continuously work to increase traffic. Having marketing professionals in my corner has definitely brought more success to my business.
I had no clue how to handle social media or create content that actually gets attention, but MadBuzz took care of everything. They made my pages look professional, kept them active with great posts, and even handled engagement. My followers have grown, and I’m finally seeing real interest in my business online. Super easy to work with and always on top of things. Definitely recommend Ben and his team.
Great people to work with, and they’re local too, making it easy to visit the office, meet in person, and collaborate on STRATEGY.
24 home service trades
Where we work
Clients across the United States and Canada, with dedicated local pages for New York City (all five boroughs), New Jersey (all 21 counties) and Connecticut (all 8 counties). See all locations →
Have a question? Read the MADBUZZ FAQ or call (516) 206-2802.