Meta Ads that turn scrollers into booked jobs.
Facebook and Instagram campaigns built for how homeowners actually buy home services — lead generation, retargeting and creative engineered for calls, not likes.
5.0on Google reviewsWhat is MADBUZZ Meta Ads?
MADBUZZ runs Facebook and Instagram (Meta) advertising exclusively for home service companies. Campaigns combine local lead-generation ads, retargeting that recovers website visitors and missed leads, and conversion-focused video and image creative — tracked to booked jobs rather than likes or reach.
Meta Ads & Retargeting: what you get.
Lead generation campaigns
Instant-form and click-to-call campaigns targeted to homeowners in your service area, with qualifying questions that filter out tire-kickers.
Retargeting that recovers lost leads
Everyone who visited your site, called but didn't book, or opened a form and left gets followed with offers until they're ready to call.
Creative built for trades
Scroll-stopping videos, before/after images and ad copy written for homeowners — not generic stock photos.
Seasonal & offer campaigns
Tune-up specials, storm response, maintenance plans and financing offers launched ahead of demand, not after it.
Pixel, Conversions API & CRM tracking
Server-side tracking so Meta optimizes toward real leads and booked jobs, not cheap clicks.
Real-time optimization
Audiences, placements and creative are rotated weekly based on cost per lead and lead quality.
From audit to scale
Audit & offer (week 1)
We define the offers and audiences that work for your trade and market.
Creative & tracking (weeks 1–2)
Ads, videos, forms and server-side tracking are produced and installed.
Launch & test (weeks 2–6)
Multiple creatives and audiences are tested; winners get budget.
Retarget & scale (month 2+)
Retargeting layers and lookalike audiences scale what's working.
Meta Ads for every home service vertical
Core trades
Remodeling, construction & exteriors
Restoration & remediation
Property, outdoor & recurring services
Meta Ads nationwide — and block by block in the Tri-State.
MADBUZZ runs Meta Ads for home service companies across the United States and Canada. In the New York tri-state area we go deeper, with dedicated programs for every borough, New Jersey county and Connecticut town.
What this looks like in the real world
HVAC · Texas
From 4 calls a week to a fully booked board: +350% booked calls, –42% cost per lead, 6.8× ROAS over 6 months.
Roofing · Florida
From invisible to #1 in the Map Pack: rank #47 → #1, +280% organic leads, +1,420% map views over 5 months.
Electrical · Georgia
Expanded from 1 city to 7 cities of operation through multi-city marketing infrastructure.
Related services
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