From 4 calls a week to a fully booked board.
+350%
Booked calls
−42%
Cost per lead
6.8x
ROAS
MADBUZZ manages Google Search Ads and Local Services Ads for HVAC, roofing, plumbing, electrical and remodeling companies. We build every campaign around booked jobs, not clicks, and track every call back to the keyword that produced it.
A Google Ads specialist for contractors builds and manages pay-per-click campaigns that make the phone ring with local homeowners ready to book. At MADBUZZ that means keyword research by trade and service area, Local Services Ads setup, call tracking, negative keywords to cut wasted spend, landing pages built for calls, and weekly bid and budget changes based on booked jobs. Most clients see booked calls within 7–14 days of launch. Ad spend is paid directly to Google, and contracts are month-to-month.
High-intent keywords like “AC repair near me” or “roof leak repair,” grouped by service and town, with ads that send callers to pages built to convert.
Pay-per-lead ads with the Google badge at the very top of search. We handle setup, verification, categories, budget and lead disputes.
Every call and form is recorded and tied to the campaign, keyword and town that produced it, so you see cost per booked job, not just cost per click.
Client names withheld at their request.