Be the company AI recommends.
Homeowners now ask ChatGPT, Google AI Overviews, Gemini, Perplexity and Siri who to call. Answer Engine Optimization (AEO) makes your company the answer.
5.0on Google reviewsWhat is AEO and how does MADBUZZ do it?
Answer Engine Optimization (AEO) is the practice of making a business the answer AI assistants give. MADBUZZ does AEO for home service companies by structuring entity data and schema markup, publishing direct question-and-answer content, keeping business information consistent across the web, building reviews and third-party mentions, and making the site easy for AI crawlers to read.
AEO — Answer Engine Optimization: what you get.
Entity optimization
Your business defined clearly and consistently — name, services, service area, founders, reviews and profiles — so AI systems know exactly who you are and what you do.
Schema markup
LocalBusiness, Service, FAQPage, BreadcrumbList and Organization structured data on every important page.
Answer-first content
Pages that answer the exact questions homeowners ask — cost, timing, who to call, what to do in an emergency — in short, quotable answers.
AI crawler access
robots.txt, llms.txt and ai.txt configured so ChatGPT, Claude, Perplexity, Gemini and other AI crawlers can read and cite your site.
Citations, reviews & mentions
Consistent listings, review velocity and third-party mentions — the sources answer engines lean on when choosing who to recommend.
AI visibility tracking
We test the questions your customers ask across AI assistants and track whether, and how, your company shows up.
From audit to scale
AI visibility audit (week 1)
We ask the major AI assistants the questions your customers ask and record who gets recommended.
Entity & schema (weeks 1–3)
Structured data, llms.txt, profiles and business facts made consistent everywhere.
Answer content (month 2+)
Question-led content and FAQs built around real homeowner queries.
Authority (ongoing)
Reviews, citations and mentions that make your company the safe answer to recommend.
AEO for every home service vertical
Core trades
Remodeling, construction & exteriors
Restoration & remediation
Property, outdoor & recurring services
AEO nationwide — and block by block in the Tri-State.
MADBUZZ runs AEO for home service companies across the United States and Canada. In the New York tri-state area we go deeper, with dedicated programs for every borough, New Jersey county and Connecticut town.
What this looks like in the real world
HVAC · Texas
From 4 calls a week to a fully booked board: +350% booked calls, –42% cost per lead, 6.8× ROAS over 6 months.
Roofing · Florida
From invisible to #1 in the Map Pack: rank #47 → #1, +280% organic leads, +1,420% map views over 5 months.
Electrical · Georgia
Expanded from 1 city to 7 cities of operation through multi-city marketing infrastructure.
Related services
Google Ads & LSAs
MADBUZZ manages Google Search Ads and Local Services Ads (LSAs) exclusively for home service companies — roofing, HVAC, plumbing, electrical, remodeling, restoration, pest control, landscaping and more.
Explore Google Ads →Meta Ads & Retargeting
MADBUZZ runs Facebook and Instagram (Meta) advertising exclusively for home service companies.
Explore Meta Ads →Local SEO & National SEO
MADBUZZ provides local and national SEO exclusively for home service companies.
Explore SEO →Lead Generation Machine
The MADBUZZ Lead Generation Machine is an automated lead capture and follow-up system for home service companies.
Explore Lead Generation Machine →