Free guides & tools

Resources. Free playbooks for contractors.

Straight answers on Google Ads, local SEO and AI search — written for people who run home service companies, not for marketers.

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Quick answer

What's in MADBUZZ Resources?

MADBUZZ Resources is a library of free guides and tools for home service companies: how Google Local Services Ads compare with Google Ads, how to get recommended by ChatGPT and AI assistants, why a business isn't in the Google Map Pack, plus a free visibility check and a missed-call revenue calculator.

Updated October 2026 · Reviewed by Ben Azoulay, Co-founder of MADBUZZ

Guides

Playbooks for home service operators.

Guide 01

LSAs vs Google Ads

How Google Local Services Ads and Google Search Ads differ for roofers, HVAC, plumbers and other home service companies — cost model, placement, control, and when to run both.

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Guide 02

Get recommended by ChatGPT

A practical guide for contractors: how ChatGPT, Perplexity, Gemini and Google AI Overviews choose which home service companies to recommend, and what to fix first.

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Guide 03

Not in the Map Pack?

The most common reasons roofers, HVAC companies, plumbers and other contractors don't show in Google's Map Pack — and the fixes, in order of impact.

Read the guide →
Free tools

Tools & answers

Free tool

Free Visibility Check

See where you rank in Google Maps and whether ChatGPT and Google's AI recommend you.

Start my check →
Free tool

Missed-Call Calculator

See what unanswered calls cost you per year.

Use the calculator →
Guide

Compare your options

Agency vs in-house vs buying shared leads, side by side.

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Answers

MADBUZZ FAQ

40 straight answers about MADBUZZ, pricing and results.

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