Own the Malba Map Pack.

Queens is home to about 2.4 million people and is one of the most linguistically diverse places on earth. It mixes detached and semi-detached homes with large apartment buildings, so we split campaigns by property type and, where it pays, run ads in the languages your customers actually search in.

Malba is its own micro-market inside Queens. Ad costs, competitors and even the search terms homeowners use change from one neighborhood to the next, so we run Malba with its own geo-targeting, landing page and tracking instead of lumping it into a borough-wide campaign.